The Real Question of Consultancy vs. Agency
How’s your relationship? This is the question I would ask any agency worried, or wondering if they should start worrying, about the rise of consultancies as advertising partners.
5 Questions Clients Are Asking About Their Agencies
The client-agency relationship is a funny thing. On the one hand, you have a uniquely close partnership predicated on trust, common ground and shared goals. On the other, you have a tenuous, fickle arrangement fraught with questions. And for a while, “questions” were viewed as the enemy of the client-agency relationship. If a client was asking questions, it meant something was wrong.
How to Avoid Being the Incumbent in a Review
Does anyone really want to be the incumbent in a review? Meghan shares six ways agencies can keep their client relationships in good stead, and maybe even keep themselves out of a review.
Are Holding Companies Important in Agency Reviews?
Believe it or not, we’re asked quite often about whether or not holding companies are important to clients in a review process. The truth is many clients ask about, but don't really consider, the holding company when selecting a new agency partner.
How Big Is The Big Idea?
An interesting POV came up in one of my meetings last week. An agency shared that they no longer say "the big idea" to refer to the crux of a concept. Their feeling was that big ideas don't have to be "big" anymore. A new logo, a change to packaging, a digital video-- while tactically small-- have all constituted big ideas that drove business results for their clients.