With the complexity of today’s advertising industry, actively managing your marketing resources and relationships is a must. Identifying what you need, who you need and how you measure success is the only way to protect your advertising investments and agency relationships.
Pile and Company can help.
Trusted adviser to clients in search of a new agency partner—scope of work ranges from agency lists/criteria for procurement to full-scope management of agency pitches for CMOs
Qualitative assessment of the client-agency relationship followed by a Pile-run, client-agency summit focused on optimizing performance, process and communication
Creative Brief Training
Training for clients on the proven tools and best practices that hone the often-overlooked skills of creative brief input and feedback
Agency Model Assessment
Audit of client marketing resources to establish the right structure, capabilities and workflow across internal and external agency partners
Audit of internal marketing teams to bolster company and individual performance based on the latest skills and behaviors of high-performing organizations
Media and Tech
Expert counsel on the changing media landscape and resources—including outsourced and in-house tools and technology
Evaluation, negotiation and/or execution of fair and transparent agency compensation based on client objectives and agency value
Vetting of current and development of new agency contracts to ensure fairness, client protection and minimal risk—partnering with procurement and legal teams as needed
Counsel on best practices and market-proven, incentive-based compensation models for all agency types