I’m taking a moment away from discussing the metaverse to reflect on the brilliant women in advertising who came before me. In the spirit of Women’s History Month, it felt fitting to acknowledge a few true pioneers—the women of “firsts” whose legacies opened doors for the 52%
New year’s goals and objectives can be overwhelming. Pile President Meghan McDonnell keeps things simple with the one piece of advice she’d give to agencies when it comes to new business in 2022. From our Fireside Chat with Agency Compile.
Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs first. Then demonstrate how your strategic process delivers meaningful business results for your clients.