I’ve talked about the importance of agencies standing up in final pitch presentations before. The advice isn’t always embraced. Some say that certain clients don’t want to be “pitched to,” and believe that sitting down and connecting is a more successful approach than standing and talking
You know when you’re watching a movie, and someone references a 44-year-old, and you think that sounds old, and then you remember that you’re a 44-year-old? Well, that happens to me and now this is happening to me—I’m celebrating my 20th Anniversary at Pile and Company.
There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the age of Skype and Google Hangouts, is an agency’s location still that important to a client?
We’re halfway through 2019. Far enough into the year to reflect on what clients have been looking for in agency partners. Early enough to incorporate these insights into your agency’s new business approach and enter the latter half of the year strong.
Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.
In-house agencies are having a moment. From articles to interviews to reports, there has been no shortage of debate and discussion around the rise of in-house agencies and what it means for the industry at large.
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