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Keeping Things Going: Company, Clients, Family

One week down in this curious, challenging time. Our company has been working from home since last Friday. Schools in Massachusetts are now closed for three weeks. And I’ve rewritten this blog twice. It seems that my perspective is changing daily, if not hourly. However, today,

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To Stand or Not to Stand in a Pitch Presentation

I’ve talked about the importance of agencies standing up in final pitch presentations before. The advice isn’t always embraced. Some say that certain clients don’t want to be “pitched to,” and believe that sitting down and connecting is a more successful approach than standing and talking

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Location, Location…Location?

There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the age of Skype and Google Hangouts, is an agency’s location still that important to a client?

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