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A Virtual Pitch Checklist

A Virtual Pitch Checklist

After years of offering advice to agencies on how to command a room during a pitch, here we are—pitching virtually. With agencies in home offices, client teams in separate locations, and kids, dogs and cats making unscheduled guest appearances. We’re managing several virtual pitches right now.

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Opportunity in the Chaos

If you asked me four weeks ago if I was a “quote” or “meme” person, I would’ve said no. Now, it appears that I’m maybe one week away from becoming a “quotes embroidered on my living room pillows” person. In the midst of chaos, there is

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Keeping Things Going: Company, Clients, Family

One week down in this curious, challenging time. Our company has been working from home since last Friday. Schools in Massachusetts are now closed for three weeks. And I’ve rewritten this blog twice. It seems that my perspective is changing daily, if not hourly. However, today,

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To Stand or Not to Stand in a Pitch Presentation

I’ve talked about the importance of agencies standing up in final pitch presentations before. The advice isn’t always embraced. Some say that certain clients don’t want to be “pitched to,” and believe that sitting down and connecting is a more successful approach than standing and talking

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