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Do’s and Don’ts for Redlining an MSA

Step away from the MSA! And take a listen to Pile President Meghan McDonnell and consulting partner Daniel Jeffries advice on the best (and worst) way an agency can approach redlining an MSA.

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Agency Fee in a Pitch

As an agency, you may be tempted to back into a client’s budget when presenting your fee in a pitch. Pile consulting partner Daniel Jeffries suggests another way. From our talk with Agency Compile.

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Recognizing Women in Advertising

I’m taking a moment away from discussing the metaverse to reflect on the brilliant women in advertising who came before me. In the spirit of Women’s History Month, it felt fitting to acknowledge a few true pioneers—the women of “firsts” whose legacies opened doors for the 52%

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The Rising Importance of Production

The role of production is rising in importance in agency pitches and client-agency partnerships. Meghan McDonnell and Erin Lanzafame Curtin share their thoughts in our chat with Agency Compile.

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One Piece of Advice for Agencies as We Kick off 2022

New year’s goals and objectives can be overwhelming. Pile President Meghan McDonnell keeps things simple with the one piece of advice she’d give to agencies when it comes to new business in 2022. From our Fireside Chat with Agency Compile.

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Defining and Demonstrating Strategy in a Pitch

Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs first. Then demonstrate how your strategic process delivers meaningful business results for your clients.

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