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The Best Way to Use Your Agency’s Process in a Pitch

I’ve noticed a common thread across agencies who do well in new business pitches. They always map back to their process. I don’t mean showing slides of charts and graphs with “our process” at the top, but through actual demonstration. Successful final pitches allow the agency

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2021

Turning the Page

I’m not going to lie. As we’re building timelines for new client engagements, I love seeing 2021 dates. And whether my optimism about turning the page on 2020 is manufactured or misguided, I’m feeling hopeful. One thing 2020 did provide in spades was the opportunity to

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Relationship Management

A Case for Relationship Management

While agency search is the cornerstone of Pile and Company, in truth, 50% of our consulting work is in agency relationship management, (i.e. helping marketers optimize their current agency relationships, not look for new ones). In the 4A’s and ANA’s October report, The Business Case for

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Hi. Just Checking in...

Hi. Just checking in…

When the initial stay-at-home order happened on March 13, most of us here in the Northeast made the silly assumption that we would hunker down, enjoy working from home, learn to bake sourdough bread, do puzzles with our kids and resume life in two weeks. Well,

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Home Court Advantage? The Pros of Agency Pitches from Home

Clients are still running reviews virtually and agencies are still bringing their A-games. From a recent talk I gave at a marketing procurement conference hosted by Pile and Company partner, Dan Jeffries, and Tina Fegent, hear what’s working surprisingly well when agencies pitch from home.

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