Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs first. Then demonstrate how your strategic process delivers meaningful business results for your clients.
DEI was a small, but growing part of corporate internal reflection and client-agency relationships over the last few years. However, within the last year, DEI has become a primary topic of discussion, no longer a sidenote. So, what are clients looking for when it comes to DEI
The question we’ve heard from agencies for the last 30+ years when it comes to pitching new business: How do we win? Hear Meghan McDonnell’s perspective from our talk with Agency Compile.
“A client-agency relationship is unlike any other…It takes work. On both sides.” Meghan McDonnell shares why performance evaluations are invaluable, even in the best partnerships. From our talk with Agency Compile.
Be a bridge, a sounding board, a gut check…And other great advice from Erin Curtin on being a great agency partner to your clients. From our talk with Agency Compile.
Feedback at the end of an agency search is hard. Not unlike hiring a new employee—where after a time-consuming, energy-depleting, emotion-investing process, there is only one person who can fill the role. And for the person who came in second, a thoughtful, intentional conversation should occur. A
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