Account management matters. An agency account lead is the client’s business partner. And agencies who empower account management, prioritize their role and understand their value win new business. A few thoughts from our talk with Agency Compile.
The end of the pandemic is in sight. People are trickling back into the office. Clients and agencies are contemplating in-person meetings. And while the forward-looking me is incredibly excited and optimistic, if I’m being honest, the real-time me is a little burned out. So, what
I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel. But as I reflect on how things have changed in the last year, I do wonder what pre-COVID practices and behaviors
I’ve noticed a common thread across agencies who do well in new business pitches. They always map back to their process. I don’t mean showing slides of charts and graphs with “our process” at the top, but through actual demonstration. Successful final pitches allow the agency
I’m not going to lie. As we’re building timelines for new client engagements, I love seeing 2021 dates. And whether my optimism about turning the page on 2020 is manufactured or misguided, I’m feeling hopeful. One thing 2020 did provide in spades was the opportunity to
While agency search is the cornerstone of Pile and Company, in truth, 50% of our consulting work is in agency relationship management, (i.e. helping marketers optimize their current agency relationships, not look for new ones). In the 4A’s and ANA’s October report, The Business Case for
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