We’re halfway through 2019. Far enough into the year to reflect on what clients have been looking for in agency partners. Early enough to incorporate these insights into your agency’s new business approach and enter the latter half of the year strong.
In-house agencies are having a moment. From articles to interviews to reports, there has been no shortage of debate and discussion around the rise of in-house agencies and what it means for the industry at large.
“When I was 31-years-old, Skip Pile gave me the opportunity of a lifetime to join him in launching Pile and Company. Over the next 31 years, I helped build an industry-leading business filled with great people of whom I am very proud. I can now spend the next 30+ years in active and meaningful retirement, knowing that the business will continue to thrive in very capable hands.”
Before selecting an agency partner, every client should answer a few questions regarding the type of thinking they need…Do we need business strategy? Communications strategy? Creative strategy only? Because “strategy,” when left undefined, can be misinterpreted, misconstrued, and even result in the wrong partnership.