“The media piece in an integrated search has to be front and center.” Take a listen to Pile President Meghan McDonnell as she discusses how media’s role in integrated pitches has evolved and what clients are looking for.
“Media continues to be the drumbeat of our search business.” Take a listen to Pile President Meghan McDonnell’s insights on why having the right media agency partner continues to be a top priority for clients.
As an agency search consultant, I’m often asked the question, “What do you do?” In fact, many marketers I speak with will say, “I didn’t even know someone like you existed!”
One of the questions we receive the most—“Why do clients put their business up for review?” Beyond the more traditional reasons like a change in marketing leadership, Pile President Meghan McDonnell shares what clients are saying right now
Is it really ok to say no to new business? Senior Consultant Anacristina Kenney & Pile President Meghan McDonnell share their thoughts on what agencies should focus on when evaluating new business.
Unreasonable payment terms are (justifiably) a hot topic. In our agency compensation practice, we’re seeing a range—some clients want 30 days, some 60, others 75—all for reasons specific to their business. But agencies cannot be banks.
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