We are often asked by clients why they should conduct annual or biannual performance evaluations with their agencies. What’s the benefit? What’s the point?

Today on Ad Age, President and CEO of Pile, Judy Neer, weighs in on the benefits and misconceptions of the practice, advocating for regular, formalized, two-way dialogue between clients and agencies to build and maintain stronger relationships.

Check out the article here and let us know what you think in the comments.