When clients come to Pile and Company looking for a new agency partner, you may think we immediately kick off an agency search. After all, we are agency search consultants! 

The truth is, once we dig into a client-agency relationship, 50% of the time we learn that changing agencies isn’t the solution to the problem. When there are partnership challenges, examining your structure or measuring the health of the current relationship are often better first steps than an agency search.

If you’re a marketer, ask yourself these questions:

• Can our agency help meet our current and upcoming goals?
• Does our agency have the right expertise, resources and capabilities for our scope of work today?
• Do we have the right team on our business?
• Is our partnership transparent and built on trust?
• Can we point to successes in the last year?
• Are we able to have difficult conversations?
• Is our agency delivering on what we need?
• Are we happy with the agency’s work?

From our work with hundreds of clients and agencies, we help determine if answering “no” to any of these questions should signal an agency search or simply a reset of your current agency relationship.

If you’d like to discuss your agency partnership goals, please get in touch.