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Author: Meghan McDonnell

This author has written 26 articles
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Read more about the article Establishing Fair Agency Fees and Payment Terms

Establishing Fair Agency Fees and Payment Terms

  • Post author:Meghan McDonnell
  • Post published:January 19, 2023
  • Post category:Uncategorized
  • Post comments:0 Comments

Unreasonable payment terms are (justifiably) a hot topic. In our agency compensation practice, we’re seeing a range—some clients want 30 days, some 60, others 75—all for reasons specific to their…

Continue ReadingEstablishing Fair Agency Fees and Payment Terms

The Importance of Feedback—No Matter How Difficult

  • Post author:Meghan McDonnell
  • Post published:July 22, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

Feedback at the end of an agency search is hard. Not unlike hiring a new employee—where after a time-consuming, energy-depleting, emotion-investing process, there is only one person who can fill the role.

Continue ReadingThe Importance of Feedback—No Matter How Difficult

Account Management in a Pitch

  • Post author:Meghan McDonnell
  • Post published:June 23, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

Account management matters. An agency account lead is the client’s business partner. And agencies who empower account management, prioritize their role and understand their value win new business. A few…

Continue ReadingAccount Management in a Pitch
Read more about the article Turning the Page

Turning the Page

  • Post author:Meghan McDonnell
  • Post published:December 21, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

I’m not going to lie. As we’re building timelines for new client engagements, I love seeing 2021 dates. And whether my optimism about turning the page on 2020 is manufactured or misguided, I’m feeling hopeful.

Continue ReadingTurning the Page
Read more about the article A Case for Relationship Management

A Case for Relationship Management

  • Post author:Meghan McDonnell
  • Post published:November 4, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

While agency search is the cornerstone of Pile and Company, in truth, 50% of our consulting work is in agency relationship management, (i.e. helping marketers optimize their current agency relationships, not look for new ones).

Continue ReadingA Case for Relationship Management
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