Clients are still running reviews virtually and agencies are still bringing their A-games. From a recent talk I gave at a marketing procurement conference hosted by Pile and Company partner,…
If you asked me four weeks ago if I was a “quote” or “meme” person, I would’ve said no. Now, it appears that I’m maybe one week away from becoming…
One week down in this curious, challenging time. Our company has been working from home since last Friday. Schools in Massachusetts are now closed for three weeks. And I’ve rewritten…
A new CEO joins an agency, comes in early the first two days, and leaves voicemails for each of her client counterparts. “Just calling to say hello…I’ve started…I’m looking forward…
I’ve talked about the importance of agencies standing up in final pitch presentations before. The advice isn’t always embraced. Some say that certain clients don’t want to be “pitched to,”…
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