Agency Fee in a Pitch
As an agency, you may be tempted to back into a client's budget when presenting your fee in a pitch. Pile consulting partner Daniel Jeffries suggests another way. From our talk with Agency…
Recognizing Women in Advertising
I’m taking a moment away from discussing the metaverse to reflect on the brilliant women in advertising who came before me. In the spirit of Women’s History Month, it felt…
The Rising Importance of Production
The role of production is rising in importance in agency pitches and client-agency partnerships. Meghan McDonnell and Erin Lanzafame Curtin share their thoughts in our chat with Agency Compile. https://youtu.be/d0AqY7hns48
One Piece of Advice for Agencies as We Kick off 2022
New year’s goals and objectives can be overwhelming. Pile President Meghan McDonnell keeps things simple with the one piece of advice she’d give to agencies when it comes to new business in…
Defining and Demonstrating Strategy in a Pitch
Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…
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