How does an agency win a new business pitch?
The question we’ve heard from agencies for the last 30+ years when it comes to pitching new business: How do we win? Hear Meghan McDonnell’s perspective from our talk with Agency Compile.…
The Importance of Client-Agency Performance Evaluations
“A client-agency relationship is unlike any other…It takes work. On both sides.” Meghan McDonnell shares why performance evaluations are invaluable, even in the best partnerships. From our talk with Agency Compile. https://www.youtube.com/watch?v=-Cp7PyGZoYY&t=13s
Great Partnerships Start with Great Customer Service
Be a bridge, a sounding board, a gut check…And other great advice from Erin Curtin on being a great agency partner to your clients. From our talk with Agency Compile. https://youtu.be/lQrFXk3uM1E
The Importance of Feedback—No Matter How Difficult
Feedback at the end of an agency search is hard. Not unlike hiring a new employee—where after a time-consuming, energy-depleting, emotion-investing process, there is only one person who can fill the role.
Account Management in a Pitch
Account management matters. An agency account lead is the client’s business partner. And agencies who empower account management, prioritize their role and understand their value win new business. A few…
A Quick Note During Mental Health Month
The end of the pandemic is in sight. People are trickling back into the office. Clients and agencies are contemplating in-person meetings. And while the forward-looking me is incredibly excited and optimistic, if I’m being honest, the real-time me is a little burned out.
The New Agency Pitch
I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel.
The Best Way to Use Your Agency’s Process in a Pitch
I've noticed a common thread across agencies who do well in new business pitches. They always map back to their process.
Turning the Page
I’m not going to lie. As we’re building timelines for new client engagements, I love seeing 2021 dates. And whether my optimism about turning the page on 2020 is manufactured or misguided, I’m feeling hopeful.
A Case for Relationship Management
While agency search is the cornerstone of Pile and Company, in truth, 50% of our consulting work is in agency relationship management, (i.e. helping marketers optimize their current agency relationships, not look for new ones).