Location, Location…Location?
There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the…
3 Questions Agencies Should Ask to Win More New Business
We’re halfway through 2019. Far enough into the year to reflect on what clients have been looking for in agency partners. Early enough to incorporate these insights into your agency’s new business approach and enter the latter half of the year strong.
People: The Differentiator in an Agency Pitch
Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.
Meghan and Mike McDonnell Take the Reins at Pile and Company
“When I was 31-years-old, Skip Pile gave me the opportunity of a lifetime to join him in launching Pile and Company. Over the next 31 years, I helped build an industry-leading business filled with great people of whom I am very proud. I can now spend the next 30+ years in active and meaningful retirement, knowing that the business will continue to thrive in very capable hands.”
Running a Creative Pitch
Thinking about getting a new agency on board for 2019? Meghan McDonnell and Daniel Jeffries sound off on why, when and how to run an effective creative pitch.
When it Comes to Strategy, What Kind of Agency Partner Do You Really Need?
Before selecting an agency partner, every client should answer a few questions regarding the type of thinking they need…Do we need business strategy? Communications strategy? Creative strategy only? Because “strategy,” when left undefined, can be misinterpreted, misconstrued, and even result in the wrong partnership.
Why Digital Content is Still A Challenge in Some Client-Agency Relationships
If someone had told me I’d be writing about agencies struggling with digital channels in 2018, I’m not sure I would’ve believed them. Digital isn’t new anymore. Most agencies have figured it out. But when asked why clients are looking for new agencies, one of the reasons is digital content.
Tips for Presenting Creative in an Agency Pitch
In one of our recent creative reviews, a finalist agency took great care in walking the client through their customer’s brand journey. They meticulously outlined how the brand would meet the customer “where they are.” They mapped out every channel. They showed scores of executions.
Why Every Marketer Needs a Media Specialist
Between P&G issuing ultimatums around digital media, transparency and accountability and the one-year anniversary of the ANA Media Transparency Report, every client is now asking...
Pile Turns 30
Friends of Pile, It’s amazing how fast 30 years go by. I’ll admit that when my friends Skip Pile and Rick Hooker left the agency world to start their own company 30 years ago, I was impressed.