The Real Question of Consultancy vs. Agency
How’s your relationship? This is the question I would ask any agency worried, or wondering if they should start worrying, about the rise of consultancies as advertising partners.
Creative, Marketing and In-House Staffing: An Update from Pile’s Divisions
You often hear from me on Pile Consulting, but I thought I might share a few industry insights from two of our divisions—Communications Collaborative, our creative and marketing staffing arm, and IHAF, our professional association for in-house agencies.
5 Questions Clients Are Asking About Their Agencies
The client-agency relationship is a funny thing. On the one hand, you have a uniquely close partnership predicated on trust, common ground and shared goals. On the other, you have a tenuous, fickle arrangement fraught with questions. And for a while, “questions” were viewed as the enemy of the client-agency relationship. If a client was asking questions, it meant something was wrong.
Meghan McDonnell Named President, Pile Consulting
As 2016 winds down, I wanted to share some exciting news. I’m thrilled to announce that Meghan McDonnell has been named President, Pile Consulting.
What Clients Should Know About the ANA’s Media Transparency Report
After the ANA released its report on media transparency, we fielded many questions from clients wondering how they should digest the findings and move forward with their own media partners.
Lessons From the Election to Apply to Your Next Agency Search
What can be gleaned from this year's presidential race? Surprisingly, there are a few lessons from the election that can be applied to your next agency search.
10 Ways to Make An Agency Transition Better
Agency transitions are difficult, and dare we say, painful at times. But it's in an agency's (and client's) best interest to make the move as seamless as possible.
How to Avoid Being the Incumbent in a Review
Does anyone really want to be the incumbent in a review? Meghan shares six ways agencies can keep their client relationships in good stead, and maybe even keep themselves out of a review.
Making Your Next Client-Agency Meeting a Home Run
There are few things better than a home-run meeting between a client and agency. In advertising at least. Check out Judy's Ad Age article on the four questions to ask to help ensure the success of your next meeting.
Better Client-Agency Partnerships One Benchmark at a Time
Is my relationship with the agency strong? Am I getting what I paid for? At any point in a client/agency partnership, a client should be able to ask these two questions and quickly ascertain the state and health of their relationship.