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Author: Erin Curtin

This author has written 9 articles
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Read more about the article Recognizing Women in Advertising

Recognizing Women in Advertising

  • Post author:Erin Curtin
  • Post published:March 18, 2022
  • Post category:Uncategorized
  • Post comments:0 Comments

I’m taking a moment away from discussing the metaverse to reflect on the brilliant women in advertising who came before me. In the spirit of Women’s History Month, it felt…

Continue ReadingRecognizing Women in Advertising

DEI and Agency Search

  • Post author:Erin Curtin
  • Post published:September 30, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

DEI was a small, but growing part of corporate internal reflection and client-agency relationships over the last few years. However, within the last year, DEI has become a primary topic of discussion, no longer a sidenote.

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A Quick Note During Mental Health Month

  • Post author:Erin Curtin
  • Post published:May 27, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

The end of the pandemic is in sight. People are trickling back into the office. Clients and agencies are contemplating in-person meetings. And while the forward-looking me is incredibly excited and optimistic, if I’m being honest, the real-time me is a little burned out. 

Continue ReadingA Quick Note During Mental Health Month
Read more about the article The New Agency Pitch

The New Agency Pitch

  • Post author:Erin Curtin
  • Post published:March 23, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel.

Continue ReadingThe New Agency Pitch
Read more about the article The Best Way to Use Your Agency’s Process in a Pitch

The Best Way to Use Your Agency’s Process in a Pitch

  • Post author:Erin Curtin
  • Post published:January 14, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

I've noticed a common thread across agencies who do well in new business pitches. They always map back to their process.

Continue ReadingThe Best Way to Use Your Agency’s Process in a Pitch
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