Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…
DEI was a small, but growing part of corporate internal reflection and client-agency relationships over the last few years. However, within the last year, DEI has become a primary topic of discussion, no longer a sidenote.
The question we’ve heard from agencies for the last 30+ years when it comes to pitching new business: How do we win? Hear Meghan McDonnell’s perspective from our talk with Agency Compile.…
“A client-agency relationship is unlike any other…It takes work. On both sides.” Meghan McDonnell shares why performance evaluations are invaluable, even in the best partnerships. From our talk with Agency Compile. https://www.youtube.com/watch?v=-Cp7PyGZoYY&t=13s
Be a bridge, a sounding board, a gut check…And other great advice from Erin Curtin on being a great agency partner to your clients. From our talk with Agency Compile. https://youtu.be/lQrFXk3uM1E
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