The Importance of Feedback—No Matter How Difficult
Feedback at the end of an agency search is hard. Not unlike hiring a new employee—where after a time-consuming, energy-depleting, emotion-investing process, there is only one person who can fill…
Account Management in a Pitch
Account management matters. An agency account lead is the client’s business partner. And agencies who empower account management, prioritize their role and understand their value win new business. A few…
A Quick Note During Mental Health Month
The end of the pandemic is in sight. People are trickling back into the office. Clients and agencies are contemplating in-person meetings. And while the forward-looking me is incredibly excited…
The New Agency Pitch
I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel. But as I reflect on…
The Best Way to Use Your Agency’s Process in a Pitch
I’ve noticed a common thread across agencies who do well in new business pitches. They always map back to their process. I don’t mean showing slides of charts and graphs…