This month we're starting a new blog series entitled, Three Questions. Each month we will talk to one of our consultants across Agency Search, Performance Evaluation, Executive Search and Commercial Operations, and get their very quick take on trends and observations coming out of their current engagements with marketers and agencies. First up, SVP and Agency Search guru, Meghan McDonnell.
We are often asked by clients why they should conduct annual or biannual performance evaluations with their agencies. What's the benefit? What's the point?
It's no secret that the advertising industry is an ever-evolving entity. Today on Ad Age, Pile and Company's Senior Vice President, Meghan McDonnell, provides her point of view on the current state of account management.
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