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Defining and Demonstrating Strategy in a Pitch

Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs first. Then demonstrate how your strategic

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DEI and Agency Search

DEI was a small, but growing part of corporate internal reflection and client-agency relationships over the last few years. However, within the last year, DEI has become a primary topic of discussion, no longer a sidenote.

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