10 Ways to Make An Agency Transition Better
Agency transitions are difficult, and dare we say, painful at times. But it's in an agency's (and client's) best interest to make the move as seamless as possible.
How to Avoid Being the Incumbent in a Review
Does anyone really want to be the incumbent in a review? Meghan shares six ways agencies can keep their client relationships in good stead, and maybe even keep themselves out of a review.
Making Your Next Client-Agency Meeting a Home Run
There are few things better than a home-run meeting between a client and agency. In advertising at least. Check out Judy's Ad Age article on the four questions to ask to help ensure the success of your next meeting.
Better Client-Agency Partnerships One Benchmark at a Time
Is my relationship with the agency strong? Am I getting what I paid for? At any point in a client/agency partnership, a client should be able to ask these two questions and quickly ascertain the state and health of their relationship.
Are Holding Companies Important in Agency Reviews?
Believe it or not, we’re asked quite often about whether or not holding companies are important to clients in a review process. The truth is many clients ask about, but don't really consider, the holding company when selecting a new agency partner.