Location, Location…Location?
There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the…
3 Questions Agencies Should Ask to Win More New Business
We’re halfway through 2019. Far enough into the year to reflect on what clients have been looking for in agency partners. Early enough to incorporate these insights into your agency’s new business approach and enter the latter half of the year strong.
People: The Differentiator in an Agency Pitch
Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.
Should External Agencies Be Worried About In-House Agencies?
In-house agencies are having a moment. From articles to interviews to reports, there has been no shortage of debate and discussion around the rise of in-house agencies and what it means for the industry at large.
When it Comes to Strategy, What Kind of Agency Partner Do You Really Need?
Before selecting an agency partner, every client should answer a few questions regarding the type of thinking they need…Do we need business strategy? Communications strategy? Creative strategy only? Because “strategy,” when left undefined, can be misinterpreted, misconstrued, and even result in the wrong partnership.