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Author: Pile and Company

This author has written 38 articles
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The Importance of Having the Right Media Agency Partner

  • Post author:Pile and Company
  • Post published:May 18, 2023
  • Post category:Uncategorized
  • Post comments:0 Comments

“Media continues to be the drumbeat of our search business.” Take a listen to Pile President Meghan McDonnell’s insights on why having the right media agency partner continues to be a…

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Why Do Clients Put Their Business Up for Review?

  • Post author:Pile and Company
  • Post published:March 23, 2023
  • Post category:Uncategorized
  • Post comments:0 Comments

One of the questions we receive the most—“Why do clients put their business up for review?” Beyond the more traditional reasons like a change in marketing leadership, Pile President Meghan McDonnell shares…

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When Agencies Should Say “No” to New Business

  • Post author:Pile and Company
  • Post published:March 2, 2023
  • Post category:Uncategorized
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Is it really ok to say no to new business? Senior Consultant Anacristina Kenney & Pile President Meghan McDonnell share their thoughts on what agencies should focus on when evaluating new business.

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Showcasing Your Team in a Pitch

  • Post author:Pile and Company
  • Post published:January 10, 2023
  • Post category:Uncategorized
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Pile and Company President Meghan McDonnell shares her thoughts on the people clients want to see in an agency new business pitch. https://www.youtube.com/watch?v=ZGCl0ala5-E

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Do’s and Don’ts for Redlining an MSA

  • Post author:Pile and Company
  • Post published:July 14, 2022
  • Post category:Uncategorized
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Step away from the MSA! And take a listen to Pile President Meghan McDonnell and consulting partner Daniel Jeffries advice on the best (and worst) way an agency can approach redlining an MSA. https://www.youtube.com/watch?v=y2c4X0Tsj2A

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Agency Fee in a Pitch

  • Post author:Pile and Company
  • Post published:May 24, 2022
  • Post category:Uncategorized
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As an agency, you may be tempted to back into a client's budget when presenting your fee in a pitch. Pile consulting partner Daniel Jeffries suggests another way. From our talk with Agency…

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The Rising Importance of Production

  • Post author:Pile and Company
  • Post published:January 20, 2022
  • Post category:Uncategorized
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The role of production is rising in importance in agency pitches and client-agency partnerships. Meghan McDonnell and Erin Lanzafame Curtin share their thoughts in our chat with Agency Compile. https://youtu.be/d0AqY7hns48

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One Piece of Advice for Agencies as We Kick off 2022

  • Post author:Pile and Company
  • Post published:January 7, 2022
  • Post category:Uncategorized
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New year’s goals and objectives can be overwhelming. Pile President Meghan McDonnell keeps things simple with the one piece of advice she’d give to agencies when it comes to new business in…

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Defining and Demonstrating Strategy in a Pitch

  • Post author:Pile and Company
  • Post published:October 28, 2021
  • Post category:Uncategorized
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Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…

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How does an agency win a new business pitch?

  • Post author:Pile and Company
  • Post published:September 20, 2021
  • Post category:Uncategorized
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The question we’ve heard from agencies for the last 30+ years when it comes to pitching new business: How do we win? Hear Meghan McDonnell’s perspective from our talk with Agency Compile.…

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