After the ANA released its report on media transparency, we fielded many questions from clients wondering how they should digest the findings and move forward with their own media partners.
What can be gleaned from this year's presidential race? Surprisingly, there are a few lessons from the election that can be applied to your next agency search.
Happy New Year! To kick off 2015, we sat down with our President and CEO, Judy Neer, and asked her to share what we're seeing across all of Pile's business areas, and what it means for marketers and agencies as they embark on a new year. Here's what she had to say in this month's Three Questions.
This month we're starting a new blog series entitled, Three Questions. Each month we will talk to one of our consultants across Agency Search, Performance Evaluation, Executive Search and Commercial Operations, and get their very quick take on trends and observations coming out of their current engagements with marketers and agencies. First up, SVP and Agency Search guru, Meghan McDonnell.