If someone had told me I’d be writing about agencies struggling with digital channels in 2018, I’m not sure I would’ve believed them. Digital isn’t new anymore. Most agencies have figured it out. But when asked why clients are looking for new agencies, one of the reasons is digital content.
In one of our recent creative reviews, a finalist agency took great care in walking the client through their customer’s brand journey. They meticulously outlined how the brand would meet the customer “where they are.” They mapped out every channel. They showed scores of executions.
Between P&G issuing ultimatums around digital media, transparency and accountability and the one-year anniversary of the ANA Media Transparency Report, every client is now asking…
Friends of Pile,
It’s amazing how fast 30 years go by. I’ll admit that when my friends Skip Pile and Rick Hooker left the agency world to start their own company 30 years ago, I was impressed.
How’s your relationship? This is the question I would ask any agency worried, or wondering if they should start worrying, about the rise of consultancies as advertising partners.
You often hear from me on Pile Consulting, but I thought I might share a few industry insights from two of our divisions—Communications Collaborative, our creative and marketing staffing arm, and IHAF, our professional association for in-house agencies.
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