Running a Creative Pitch
Thinking about getting a new agency on board for 2019? Meghan McDonnell and Daniel Jeffries sound off on why, when and how to run an effective creative pitch.
Pile and Company
October 24, 2018
When it Comes to Strategy, What Kind of Agency Partner Do You Really Need?
Before selecting an agency partner, every client should answer a few questions regarding the type of thinking they need…Do we need business strategy? Communications strategy? Creative strategy only? Because “strategy,” when left undefined, can be misinterpreted, misconstrued, and even result in the wrong partnership.
Meghan McDonnell
May 2, 2018
Why Digital Content is Still A Challenge in Some Client-Agency Relationships
If someone had told me I’d be writing about agencies struggling with digital channels in 2018, I’m not sure I would’ve believed them. Digital isn’t new anymore. Most agencies have figured it out. But when asked why clients are looking for new agencies, one of the reasons is digital content.
Meghan McDonnell
February 15, 2018
Celebrating 30 Years
2017 marked Pile and Company’s 30th anniversary and we’re taking a quick look back at our early days, the growth of our team, and our ’80s haircuts!
Judy Neer
December 19, 2017
Tips for Presenting Creative in an Agency Pitch
In one of our recent creative reviews, a finalist agency took great care in walking the client through their customer’s brand journey. They meticulously outlined how the brand would meet the customer “where they are.” They mapped out every channel. They showed scores of executions.
Meghan McDonnell
October 12, 2017
Why Every Marketer Needs a Media Specialist
Between P&G issuing ultimatums around digital media, transparency and accountability and the one-year anniversary of the ANA Media Transparency Report, every client is now asking…
Meghan McDonnell
July 25, 2017