marketing clients Archives

Are Holding Companies Important in Agency Reviews?

Post author:Meghan McDonnell
Post published:April 15, 2015
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Believe it or not, we’re asked quite often about whether or not holding companies are important to clients in a review process. The truth is many clients ask about, but don't really consider, the holding company when selecting a new agency partner.

What Marketers Are Focused On Right Now

Post author:Meghan McDonnell
Post published:October 16, 2014
Post category:Uncategorized
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I'm often asked what our marketing clients are focused on, particularly as we near the end of one year and embark on planning for the next.