Recognizing Women in Advertising
I’m taking a moment away from discussing the metaverse to reflect on the brilliant women in advertising who came before me. In the spirit of Women’s History Month, it felt…
DEI and Agency Search
DEI was a small, but growing part of corporate internal reflection and client-agency relationships over the last few years. However, within the last year, DEI has become a primary topic of discussion, no longer a sidenote.
A Quick Note During Mental Health Month
The end of the pandemic is in sight. People are trickling back into the office. Clients and agencies are contemplating in-person meetings. And while the forward-looking me is incredibly excited and optimistic, if I’m being honest, the real-time me is a little burned out.
The New Agency Pitch
I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel.
The Best Way to Use Your Agency’s Process in a Pitch
I've noticed a common thread across agencies who do well in new business pitches. They always map back to their process.