Step away from the MSA! And take a listen to Pile President Meghan McDonnell and consulting partner Daniel Jeffries advice on the best (and worst) way an agency can approach redlining an MSA. https://www.youtube.com/watch?v=y2c4X0Tsj2A
As an agency, you may be tempted to back into a client's budget when presenting your fee in a pitch. Pile consulting partner Daniel Jeffries suggests another way. From our talk with Agency…
The role of production is rising in importance in agency pitches and client-agency partnerships. Meghan McDonnell and Erin Lanzafame Curtin share their thoughts in our chat with Agency Compile. https://youtu.be/d0AqY7hns48
New year’s goals and objectives can be overwhelming. Pile President Meghan McDonnell keeps things simple with the one piece of advice she’d give to agencies when it comes to new business in…
Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…
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