As an agency search consultant, I’m often asked the question, “What do you do?” In fact, many marketers I speak with will say, “I didn’t even know someone like you existed!”
Is it really ok to say no to new business? Senior Consultant Anacristina Kenney & Pile President Meghan McDonnell share their thoughts on what agencies should focus on when evaluating new business.
Step away from the MSA! And take a listen to Pile President Meghan McDonnell and consulting partner Daniel Jeffries advice on the best (and worst) way an agency can approach redlining an MSA. https://www.youtube.com/watch?v=y2c4X0Tsj2A
I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel.
After years of offering advice to agencies on how to command a room during a pitch, here we are—pitching virtually. With agencies in home offices, client teams in separate locations,…
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