Momentum Continues for Agency Search & Consulting
When it comes to agency search and management consulting, the momentum from the end of 2024 continues into January.
What We’re Seeing in Agency Search
2024 is moving fast. Here’s what we’re seeing in the agency search world.
Agency New Business Challenges
"It's more important than ever for an agency to have a clear new business process and pipeline." Senior Consultant Anacristina Kenney shares the latest insights on agency new business. https://youtu.be/nkpfA8HLg6U
Women We Admire – Meghan McDonnell
Our very own Pile President Meghan McDonnell is one of The Ad Club's 2024 Women We Admire! Congratulations to Meghan and all of the winners!
Do You and Your Agency Have Partnership Goals?
At this point in the year, most client-agency partnerships are humming along, working against clearly defined marketing goals and objectives for 2024.
Location, Location…Location?
There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the…
When it Comes to Strategy, What Kind of Agency Partner Do You Really Need?
Before selecting an agency partner, every client should answer a few questions regarding the type of thinking they need…Do we need business strategy? Communications strategy? Creative strategy only? Because “strategy,” when left undefined, can be misinterpreted, misconstrued, and even result in the wrong partnership.
Making Your Next Client-Agency Meeting a Home Run
There are few things better than a home-run meeting between a client and agency. In advertising at least. Check out Judy's Ad Age article on the four questions to ask to help ensure the success of your next meeting.