Do You and Your Agency Have Partnership Goals?
At this point in the year, most client-agency partnerships are humming along, working against clearly defined marketing goals and objectives for 2024.
Location, Location…Location?
There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the…
When it Comes to Strategy, What Kind of Agency Partner Do You Really Need?
Before selecting an agency partner, every client should answer a few questions regarding the type of thinking they need…Do we need business strategy? Communications strategy? Creative strategy only? Because “strategy,” when left undefined, can be misinterpreted, misconstrued, and even result in the wrong partnership.
Making Your Next Client-Agency Meeting a Home Run
There are few things better than a home-run meeting between a client and agency. In advertising at least. Check out Judy's Ad Age article on the four questions to ask to help ensure the success of your next meeting.