This month we're starting a new blog series entitled, Three Questions. Each month we will talk to one of our consultants across Agency Search, Performance Evaluation, Executive Search and Commercial Operations, and get their very quick take on trends and observations coming out of their current engagements with marketers and agencies. First up, SVP and Agency Search guru, Meghan McDonnell.
I'm often asked what our marketing clients are focused on, particularly as we near the end of one year and embark on planning for the next.
We are often asked by clients why they should conduct annual or biannual performance evaluations with their agencies. What's the benefit? What's the point?
I just returned from the Mirren Conference, where I was thrilled to facilitate a discussion group on best practices for new business pitches as well as participate in a panel discussion on pay-for-performance compensation models.