Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…
DEI was a small, but growing part of corporate internal reflection and client-agency relationships over the last few years. However, within the last year, DEI has become a primary topic of discussion, no longer a sidenote.
The question we’ve heard from agencies for the last 30+ years when it comes to pitching new business: How do we win? Hear Meghan McDonnell’s perspective from our talk with Agency Compile.…
“A client-agency relationship is unlike any other…It takes work. On both sides.” Meghan McDonnell shares why performance evaluations are invaluable, even in the best partnerships. From our talk with Agency Compile. https://www.youtube.com/watch?v=-Cp7PyGZoYY&t=13s
Be a bridge, a sounding board, a gut check…And other great advice from Erin Curtin on being a great agency partner to your clients. From our talk with Agency Compile. https://youtu.be/lQrFXk3uM1E
Feedback at the end of an agency search is hard. Not unlike hiring a new employee—where after a time-consuming, energy-depleting, emotion-investing process, there is only one person who can fill the role.
Account management matters. An agency account lead is the client’s business partner. And agencies who empower account management, prioritize their role and understand their value win new business. A few…
The end of the pandemic is in sight. People are trickling back into the office. Clients and agencies are contemplating in-person meetings. And while the forward-looking me is incredibly excited and optimistic, if I’m being honest, the real-time me is a little burned out.
I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel.
I've noticed a common thread across agencies who do well in new business pitches. They always map back to their process.
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