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Author: Erin Curtin

This author has written 9 articles
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Recognizing Women in Advertising

Recognizing Women in Advertising

  • Post author:Erin Curtin
  • Post published:March 18, 2022
  • Post category:Uncategorized
  • Post comments:0 Comments

I’m taking a moment away from discussing the metaverse to reflect on the brilliant women in advertising who came before me. In the spirit of Women’s History Month, it felt…

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DEI and Agency Search

  • Post author:Erin Curtin
  • Post published:September 30, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

DEI was a small, but growing part of corporate internal reflection and client-agency relationships over the last few years. However, within the last year, DEI has become a primary topic of discussion, no longer a sidenote.

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A Quick Note During Mental Health Month

  • Post author:Erin Curtin
  • Post published:May 27, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

The end of the pandemic is in sight. People are trickling back into the office. Clients and agencies are contemplating in-person meetings. And while the forward-looking me is incredibly excited and optimistic, if I’m being honest, the real-time me is a little burned out. 

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The New Agency Pitch

The New Agency Pitch

  • Post author:Erin Curtin
  • Post published:March 23, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel.

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The Best Way to Use Your Agency’s Process in a Pitch

The Best Way to Use Your Agency’s Process in a Pitch

  • Post author:Erin Curtin
  • Post published:January 14, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

I've noticed a common thread across agencies who do well in new business pitches. They always map back to their process.

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Why Agencies Are Being Selective When it Comes to Pitching

Why Agencies Are Being Selective When it Comes to Pitching

  • Post author:Erin Curtin
  • Post published:October 20, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

Many of us have been looking ahead to Q4, wondering what the final stretch of 2020 would look like after such disruption. I think one thing we’ve realized is that we need to continue to move forward.

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Hi. Just checking in…

Hi. Just checking in…

  • Post author:Erin Curtin
  • Post published:August 25, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

When the initial stay-at-home order happened on March 13, most of us here in the Northeast made the silly assumption that we would hunker down, enjoy working from home, learn to bake sourdough bread, do puzzles with our kids and resume life in two weeks.

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A Virtual Pitch Checklist

A Virtual Pitch Checklist

  • Post author:Erin Curtin
  • Post published:April 15, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

After years of offering advice to agencies on how to command a room during a pitch, here we are—pitching virtually. With agencies in home offices, client teams in separate locations,…

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What I’m Seeing in Agency Search After a Seven-Year Hiatus

What I’m Seeing in Agency Search After a Seven-Year Hiatus

  • Post author:Erin Curtin
  • Post published:November 25, 2019
  • Post category:Uncategorized
  • Post comments:0 Comments

It’s been a year and a half since my return to Pile and Company. Being away from agency search consulting for nearly seven years, it’s been eye-opening to see how…

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