Keeping Things Going: Company, Clients, Family
One week down in this curious, challenging time. Our company has been working from home since last Friday. Schools in Massachusetts are now closed for three weeks. And I’ve rewritten…
One Incredibly Simple Way to Set The Right Tone in a New Partnership
A new CEO joins an agency, comes in early the first two days, and leaves voicemails for each of her client counterparts. “Just calling to say hello…I’ve started…I’m looking forward…
To Stand or Not to Stand in a Pitch Presentation
I’ve talked about the importance of agencies standing up in final pitch presentations before. The advice isn’t always embraced. Some say that certain clients don’t want to be “pitched to,”…
When You Can’t Believe You’re Celebrating Your 20th Work Anniversary
You know when you’re watching a movie, and someone references a 44-year-old, and you think that sounds old, and then you remember that you’re a 44-year-old? Well, that happens to…
Location, Location…Location?
There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the…