What can be gleaned from this year's presidential race? Surprisingly, there are a few lessons from the election that can be applied to your next agency search.
Agency transitions are difficult, and dare we say, painful at times. But it's in an agency's (and client's) best interest to make the move as seamless as possible.
Does anyone really want to be the incumbent in a review? Meghan shares six ways agencies can keep their client relationships in good stead, and maybe even keep themselves out of a review.
There are few things better than a home-run meeting between a client and agency. In advertising at least. Check out Judy's Ad Age article on the four questions to ask to help ensure the success of your next meeting.
Is my relationship with the agency strong? Am I getting what I paid for? At any point in a client/agency partnership, a client should be able to ask these two questions and quickly ascertain the state and health of their relationship.