How’s your relationship? This is the question I would ask any agency worried, or wondering if they should start worrying, about the rise of consultancies as advertising partners.
You often hear from me on Pile Consulting, but I thought I might share a few industry insights from two of our divisions—Communications Collaborative, our creative and marketing staffing arm, and IHAF, our professional association for in-house agencies.
The client-agency relationship is a funny thing. On the one hand, you have a uniquely close partnership predicated on trust, common ground and shared goals. On the other, you have a tenuous, fickle arrangement fraught with questions. And for a while, “questions” were viewed as the enemy of the client-agency relationship. If a client was asking questions, it meant something was wrong.
As 2016 winds down, I wanted to share some exciting news. I’m thrilled to announce that Meghan McDonnell has been named President, Pile Consulting.
After the ANA released its report on media transparency, we fielded many questions from clients wondering how they should digest the findings and move forward with their own media partners.