I'm often asked what our marketing clients are focused on, particularly as we near the end of one year and embark on planning for the next.
We are often asked by clients why they should conduct annual or biannual performance evaluations with their agencies. What's the benefit? What's the point?
I just returned from the Mirren Conference, where I was thrilled to facilitate a discussion group on best practices for new business pitches as well as participate in a panel discussion on pay-for-performance compensation models.
It's no secret that the advertising industry is an ever-evolving entity. Today on Ad Age, Pile and Company's Senior Vice President, Meghan McDonnell, provides her point of view on the current state of account management.