Meghan and Mike McDonnell Take the Reins at Pile and Company

“When I was 31-years-old, Skip Pile gave me the opportunity of a lifetime to join him in launching Pile and Company. Over the next 31 years, I helped build an industry-leading business filled with great people of whom I am very proud. I can now spend the next 30+ years in active and meaningful retirement, knowing that the business will continue to thrive in very capable hands.”

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When it Comes to Strategy, What Kind of Agency Partner Do You Really Need?

Before selecting an agency partner, every client should answer a few questions regarding the type of thinking they need…Do we need business strategy? Communications strategy? Creative strategy only? Because “strategy,” when left undefined, can be misinterpreted, misconstrued, and even result in the wrong partnership.

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Why Digital Content is Still A Challenge in Some Client-Agency Relationships

If someone had told me I’d be writing about agencies struggling with digital channels in 2018, I’m not sure I would’ve believed them. Digital isn’t new anymore. Most agencies have figured it out. But when asked why clients are looking for new agencies, one of the reasons is digital content.

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