As agencies prepare for 2024, here are 10 best practices to foster organic growth with current clients and drive new business with prospects— in and out of a pitch.
As an agency search consultant, I’m often asked the question, “What do you do?” In fact, many marketers I speak with will say, “I didn’t even know someone like you existed!”
There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the…
How’s your relationship? This is the question I would ask any agency worried, or wondering if they should start worrying, about the rise of consultancies as advertising partners.
The client-agency relationship is a funny thing. On the one hand, you have a uniquely close partnership predicated on trust, common ground and shared goals. On the other, you have a tenuous, fickle arrangement fraught with questions. And for a while, “questions” were viewed as the enemy of the client-agency relationship. If a client was asking questions, it meant something was wrong.