The New Agency Pitch
I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel.
A Virtual Pitch Checklist
After years of offering advice to agencies on how to command a room during a pitch, here we are—pitching virtually. With agencies in home offices, client teams in separate locations,…
People: The Differentiator in an Agency Pitch
Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.
Tips for Presenting Creative in an Agency Pitch
In one of our recent creative reviews, a finalist agency took great care in walking the client through their customer’s brand journey. They meticulously outlined how the brand would meet the customer “where they are.” They mapped out every channel. They showed scores of executions.