When Agencies Should Say “No” to New Business
Is it really ok to say no to new business? Senior Consultant Anacristina Kenney & Pile President Meghan McDonnell share their thoughts on what agencies should focus on when evaluating new business.
Do’s and Don’ts for Redlining an MSA
Step away from the MSA! And take a listen to Pile President Meghan McDonnell and consulting partner Daniel Jeffries advice on the best (and worst) way an agency can approach redlining an MSA. https://www.youtube.com/watch?v=y2c4X0Tsj2A
The New Agency Pitch
I think it’s fair to say that within the last few weeks, we have all started to see light at the end of the tunnel.
A Virtual Pitch Checklist
After years of offering advice to agencies on how to command a room during a pitch, here we are—pitching virtually. With agencies in home offices, client teams in separate locations,…
People: The Differentiator in an Agency Pitch
Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.