Even the Best Client-Agency Relationships Need Evaluations
We are often asked by clients why they should conduct annual or biannual performance evaluations with their agencies. What's the benefit? What's the point?
Have We Stopped Taking Account Management Seriously Again?
It's no secret that the advertising industry is an ever-evolving entity. Today on Ad Age, Pile and Company's Senior Vice President, Meghan McDonnell, provides her point of view on the current state of account management.