There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the…
How’s your relationship? This is the question I would ask any agency worried, or wondering if they should start worrying, about the rise of consultancies as advertising partners.
Is my relationship with the agency strong? Am I getting what I paid for? At any point in a client/agency partnership, a client should be able to ask these two questions and quickly ascertain the state and health of their relationship.
We are often asked by clients why they should conduct annual or biannual performance evaluations with their agencies. What's the benefit? What's the point?
It's no secret that the advertising industry is an ever-evolving entity. Today on Ad Age, Pile and Company's Senior Vice President, Meghan McDonnell, provides her point of view on the current state of account management.