When the initial stay-at-home order happened on March 13, most of us here in the Northeast made the silly assumption that we would hunker down, enjoy working from home, learn to bake sourdough bread, do puzzles with our kids and resume life in two weeks.
Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.
If someone had told me I’d be writing about agencies struggling with digital channels in 2018, I’m not sure I would’ve believed them. Digital isn’t new anymore. Most agencies have figured it out. But when asked why clients are looking for new agencies, one of the reasons is digital content.
How’s your relationship? This is the question I would ask any agency worried, or wondering if they should start worrying, about the rise of consultancies as advertising partners.
The client-agency relationship is a funny thing. On the one hand, you have a uniquely close partnership predicated on trust, common ground and shared goals. On the other, you have a tenuous, fickle arrangement fraught with questions. And for a while, “questions” were viewed as the enemy of the client-agency relationship. If a client was asking questions, it meant something was wrong.