The client-agency relationship is a funny thing. On the one hand, you have a uniquely close partnership predicated on trust, common ground and shared goals. On the other, you have a tenuous, fickle arrangement fraught with questions. And for a while, “questions” were viewed as the enemy of the client-agency relationship. If a client was asking questions, it meant something was wrong.
Does anyone really want to be the incumbent in a review? Meghan shares six ways agencies can keep their client relationships in good stead, and maybe even keep themselves out of a review.
I recently attended the 4A’s Management Practitioners Forum, and one of the panels focused on how agencies develop senior management teams and handle leadership succession. It reminded me of a dynamic that we often observe between clients and agencies when agency turnover, particularly at the highest levels, occurs.
This month we're starting a new blog series entitled, Three Questions. Each month we will talk to one of our consultants across Agency Search, Performance Evaluation, Executive Search and Commercial Operations, and get their very quick take on trends and observations coming out of their current engagements with marketers and agencies. First up, SVP and Agency Search guru, Meghan McDonnell.
We are often asked by clients why they should conduct annual or biannual performance evaluations with their agencies. What's the benefit? What's the point?
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