Why Every Marketer Needs a Media Specialist
Between P&G issuing ultimatums around digital media, transparency and accountability and the one-year anniversary of the ANA Media Transparency Report, every client is now asking...
What Clients Should Know About the ANA’s Media Transparency Report
After the ANA released its report on media transparency, we fielded many questions from clients wondering how they should digest the findings and move forward with their own media partners.