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Defining and Demonstrating Strategy in a Pitch

  • Post author:Pile and Company
  • Post published:October 28, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…

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Read more about the article The Best Way to Use Your Agency’s Process in a Pitch

The Best Way to Use Your Agency’s Process in a Pitch

  • Post author:Erin Curtin
  • Post published:January 14, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

I've noticed a common thread across agencies who do well in new business pitches. They always map back to their process.

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Read more about the article Why Agencies Are Being Selective When it Comes to Pitching

Why Agencies Are Being Selective When it Comes to Pitching

  • Post author:Erin Curtin
  • Post published:October 20, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

Many of us have been looking ahead to Q4, wondering what the final stretch of 2020 would look like after such disruption. I think one thing we’ve realized is that we need to continue to move forward.

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Read more about the article Hi. Just checking in…

Hi. Just checking in…

  • Post author:Erin Curtin
  • Post published:August 25, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

When the initial stay-at-home order happened on March 13, most of us here in the Northeast made the silly assumption that we would hunker down, enjoy working from home, learn to bake sourdough bread, do puzzles with our kids and resume life in two weeks.

Continue ReadingHi. Just checking in…
Read more about the article People: The Differentiator in an Agency Pitch

People: The Differentiator in an Agency Pitch

  • Post author:Meghan McDonnell
  • Post published:April 3, 2019
  • Post category:Uncategorized
  • Post comments:0 Comments

Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.

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