The Role of Media in Integrated Searches
“The media piece in an integrated search has to be front and center.” Take a listen to Pile President Meghan McDonnell as she discusses how media’s role in integrated pitches has evolved…
“The media piece in an integrated search has to be front and center.” Take a listen to Pile President Meghan McDonnell as she discusses how media’s role in integrated pitches has evolved…
As an agency search consultant, I’m often asked the question, “What do you do?” In fact, many marketers I speak with will say, “I didn’t even know someone like you existed!”
2022 was a year of transition. For the Pile and Company team, our clients, and agencies. After two years of hunkering down, people moved, teams churned, and new partnerships formed.…
Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…
I've noticed a common thread across agencies who do well in new business pitches. They always map back to their process.