While agency search is the cornerstone of Pile and Company, in truth, 50% of our consulting work is in agency relationship management, (i.e. helping marketers optimize their current agency relationships, not look for new ones).
Clients are still running reviews virtually and agencies are still bringing their A-games. From a recent talk I gave at a marketing procurement conference hosted by Pile and Company partner,…
If you asked me four weeks ago if I was a “quote” or “meme” person, I would’ve said no. Now, it appears that I’m maybe one week away from becoming…
One week down in this curious, challenging time. Our company has been working from home since last Friday. Schools in Massachusetts are now closed for three weeks. And I’ve rewritten…
A new CEO joins an agency, comes in early the first two days, and leaves voicemails for each of her client counterparts. “Just calling to say hello…I’ve started…I’m looking forward…
I’ve talked about the importance of agencies standing up in final pitch presentations before. The advice isn’t always embraced. Some say that certain clients don’t want to be “pitched to,”…
You know when you’re watching a movie, and someone references a 44-year-old, and you think that sounds old, and then you remember that you’re a 44-year-old? Well, that happens to…
There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the…
We’re halfway through 2019. Far enough into the year to reflect on what clients have been looking for in agency partners. Early enough to incorporate these insights into your agency’s new business approach and enter the latter half of the year strong.
Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.
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