4 Questions Agencies Should Answer in Their New Business Outreach
Agencies have long relied on email to communicate with search consultants like me. It’s always been a quick, easy, personal way to share their latest updates and news.
A View from the Pitch
There are a few questions we are always asked: What are we seeing in agency search? What are clients looking for? Any advice for our next pitch?
The Role of Media in Integrated Searches
“The media piece in an integrated search has to be front and center.” Take a listen to Pile President Meghan McDonnell as she discusses how media’s role in integrated pitches has evolved…
Defining and Demonstrating Strategy in a Pitch
Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…
The Best Way to Use Your Agency’s Process in a Pitch
I've noticed a common thread across agencies who do well in new business pitches. They always map back to their process.
Why Agencies Are Being Selective When it Comes to Pitching
Many of us have been looking ahead to Q4, wondering what the final stretch of 2020 would look like after such disruption. I think one thing we’ve realized is that we need to continue to move forward.
Hi. Just checking in…
When the initial stay-at-home order happened on March 13, most of us here in the Northeast made the silly assumption that we would hunker down, enjoy working from home, learn to bake sourdough bread, do puzzles with our kids and resume life in two weeks.
People: The Differentiator in an Agency Pitch
Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.
Pile Turns 30
Friends of Pile, It’s amazing how fast 30 years go by. I’ll admit that when my friends Skip Pile and Rick Hooker left the agency world to start their own company 30 years ago, I was impressed.
5 Questions Clients Are Asking About Their Agencies
The client-agency relationship is a funny thing. On the one hand, you have a uniquely close partnership predicated on trust, common ground and shared goals. On the other, you have a tenuous, fickle arrangement fraught with questions. And for a while, “questions” were viewed as the enemy of the client-agency relationship. If a client was asking questions, it meant something was wrong.