Turning the Page
I’m not going to lie. As we’re building timelines for new client engagements, I love seeing 2021 dates. And whether my optimism about turning the page on 2020 is manufactured or misguided, I’m feeling hopeful.
A Case for Relationship Management
While agency search is the cornerstone of Pile and Company, in truth, 50% of our consulting work is in agency relationship management, (i.e. helping marketers optimize their current agency relationships, not look for new ones).
Why Agencies Are Being Selective When it Comes to Pitching
Many of us have been looking ahead to Q4, wondering what the final stretch of 2020 would look like after such disruption. I think one thing we’ve realized is that we need to continue to move forward.
Hi. Just checking in…
When the initial stay-at-home order happened on March 13, most of us here in the Northeast made the silly assumption that we would hunker down, enjoy working from home, learn to bake sourdough bread, do puzzles with our kids and resume life in two weeks.
Home Court Advantage? The Pros of Agency Pitches from Home
Clients are still running reviews virtually and agencies are still bringing their A-games. From a recent talk I gave at a marketing procurement conference hosted by Pile and Company partner,…
A Virtual Pitch Checklist
After years of offering advice to agencies on how to command a room during a pitch, here we are—pitching virtually. With agencies in home offices, client teams in separate locations,…
Opportunity in the Chaos
If you asked me four weeks ago if I was a “quote” or “meme” person, I would’ve said no. Now, it appears that I’m maybe one week away from becoming…
Keeping Things Going: Company, Clients, Family
One week down in this curious, challenging time. Our company has been working from home since last Friday. Schools in Massachusetts are now closed for three weeks. And I’ve rewritten…
One Incredibly Simple Way to Set The Right Tone in a New Partnership
A new CEO joins an agency, comes in early the first two days, and leaves voicemails for each of her client counterparts. “Just calling to say hello…I’ve started…I’m looking forward…