To Stand or Not to Stand in a Pitch Presentation
I’ve talked about the importance of agencies standing up in final pitch presentations before. The advice isn’t always embraced. Some say that certain clients don’t want to be “pitched to,”…
When You Can’t Believe You’re Celebrating Your 20th Work Anniversary
You know when you’re watching a movie, and someone references a 44-year-old, and you think that sounds old, and then you remember that you’re a 44-year-old? Well, that happens to…
Location, Location…Location?
There was a time when an agency’s location really mattered. Chicago clients worked with Chicago agencies. New York clients worked with New York agencies and so on. But in the…
3 Questions Agencies Should Ask to Win More New Business
We’re halfway through 2019. Far enough into the year to reflect on what clients have been looking for in agency partners. Early enough to incorporate these insights into your agency’s new business approach and enter the latter half of the year strong.
People: The Differentiator in an Agency Pitch
Saying people are important in an agency pitch is…well, what’s the opposite of an “aha” moment? A “so what?” moment? Telling agencies that their team is critical to a client’s business is something they already know.
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