Showcasing Your Team in a Pitch
Pile and Company President Meghan McDonnell shares her thoughts on the people clients want to see in an agency new business pitch. https://www.youtube.com/watch?v=ZGCl0ala5-E
Do’s and Don’ts for Redlining an MSA
Step away from the MSA! And take a listen to Pile President Meghan McDonnell and consulting partner Daniel Jeffries advice on the best (and worst) way an agency can approach redlining an MSA. https://www.youtube.com/watch?v=y2c4X0Tsj2A
Agency Fee in a Pitch
As an agency, you may be tempted to back into a client's budget when presenting your fee in a pitch. Pile consulting partner Daniel Jeffries suggests another way. From our talk with Agency…
Recognizing Women in Advertising
I’m taking a moment away from discussing the metaverse to reflect on the brilliant women in advertising who came before me. In the spirit of Women’s History Month, it felt…
The Rising Importance of Production
The role of production is rising in importance in agency pitches and client-agency partnerships. Meghan McDonnell and Erin Lanzafame Curtin share their thoughts in our chat with Agency Compile. https://youtu.be/d0AqY7hns48
One Piece of Advice for Agencies as We Kick off 2022
New year’s goals and objectives can be overwhelming. Pile President Meghan McDonnell keeps things simple with the one piece of advice she’d give to agencies when it comes to new business in…
Defining and Demonstrating Strategy in a Pitch
Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…
DEI and Agency Search
DEI was a small, but growing part of corporate internal reflection and client-agency relationships over the last few years. However, within the last year, DEI has become a primary topic of discussion, no longer a sidenote.
How does an agency win a new business pitch?
The question we’ve heard from agencies for the last 30+ years when it comes to pitching new business: How do we win? Hear Meghan McDonnell’s perspective from our talk with Agency Compile.…
The Importance of Client-Agency Performance Evaluations
“A client-agency relationship is unlike any other…It takes work. On both sides.” Meghan McDonnell shares why performance evaluations are invaluable, even in the best partnerships. From our talk with Agency Compile. https://www.youtube.com/watch?v=-Cp7PyGZoYY&t=13s