“When I was 31-years-old, Skip Pile gave me the opportunity of a lifetime to join him in launching Pile and Company. Over the next 31 years, I helped build an industry-leading business filled with great people of whom I am very proud. I can now spend the next 30+ years in active and meaningful retirement, knowing that the business will continue to thrive in very capable hands.”
Thinking about getting a new agency on board for 2019? Meghan McDonnell and Daniel Jeffries sound off on why, when and how to run an effective creative pitch.
Before selecting an agency partner, every client should answer a few questions regarding the type of thinking they need…Do we need business strategy? Communications strategy? Creative strategy only? Because “strategy,” when left undefined, can be misinterpreted, misconstrued, and even result in the wrong partnership.
If someone had told me I’d be writing about agencies struggling with digital channels in 2018, I’m not sure I would’ve believed them. Digital isn’t new anymore. Most agencies have figured it out. But when asked why clients are looking for new agencies, one of the reasons is digital content.
In one of our recent creative reviews, a finalist agency took great care in walking the client through their customer’s brand journey. They meticulously outlined how the brand would meet the customer “where they are.” They mapped out every channel. They showed scores of executions.
Between P&G issuing ultimatums around digital media, transparency and accountability and the one-year anniversary of the ANA Media Transparency Report, every client is now asking...
Friends of Pile, It’s amazing how fast 30 years go by. I’ll admit that when my friends Skip Pile and Rick Hooker left the agency world to start their own company 30 years ago, I was impressed.
How’s your relationship? This is the question I would ask any agency worried, or wondering if they should start worrying, about the rise of consultancies as advertising partners.
You often hear from me on Pile Consulting, but I thought I might share a few industry insights from two of our divisions—Communications Collaborative, our creative and marketing staffing arm, and IHAF, our professional association for in-house agencies.
The client-agency relationship is a funny thing. On the one hand, you have a uniquely close partnership predicated on trust, common ground and shared goals. On the other, you have a tenuous, fickle arrangement fraught with questions. And for a while, “questions” were viewed as the enemy of the client-agency relationship. If a client was asking questions, it meant something was wrong.
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