One Piece of Advice for Agencies as We Kick off 2022
New year’s goals and objectives can be overwhelming. Pile President Meghan McDonnell keeps things simple with the one piece of advice she’d give to agencies when it comes to new business in…
Defining and Demonstrating Strategy in a Pitch
Many clients want strategic capabilities from their agency. But “strategy” can mean many different things. In a pitch, Meghan McDonnell advises agencies to define the type of strategy a prospective client needs…
DEI and Agency Search
DEI was a small, but growing part of corporate internal reflection and client-agency relationships over the last few years. However, within the last year, DEI has become a primary topic of discussion, no longer a sidenote.
How does an agency win a new business pitch?
The question we’ve heard from agencies for the last 30+ years when it comes to pitching new business: How do we win? Hear Meghan McDonnell’s perspective from our talk with Agency Compile.…
The Importance of Client-Agency Performance Evaluations
“A client-agency relationship is unlike any other…It takes work. On both sides.” Meghan McDonnell shares why performance evaluations are invaluable, even in the best partnerships. From our talk with Agency Compile. https://www.youtube.com/watch?v=-Cp7PyGZoYY&t=13s
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